Soho publishing has created great magazines such as Vogue Knitting and Knit Simple for the knitting enthusiast looking for the next cool scarf or sweater. The publishing company has created two recent magazines for knitters under 35. While at the bookstore this afternoon, I noticed knitting books published with the assumption that the person purchasing the book is under 35. There seems to be an undercurrent that the crafting population is this hip generation.
I understand that crocheting and knitting have become trendy over the past several years. I crocheted as a girl and made things over the years whenever time permitted, but wanted to learn who to knit in addition and took up the knitting needles a few years ago. I didn’t start knitting until my late-thirties, but does that mean that I am not of the hip crowd? Does creativity diminish with age or does it flourish as one gets older?
Actually, I do not have a problem with publishing focusing on the younger market of crafters or would be crafters, but would like to see a market that does alienate the over 35 crafters that are just creative and willing to learn a new hobby. It makes economic sense to horn in on to the over 35 market as they have more disposable income to dive into a project on the weekends.